Global Applied Knowledge

Part A


            This report will focus on three different organisations to see the discussion of the critical global and national organisation who address ethical issues. Despite this, it also aims to describe operational activities for the examination of ethics in business based on finance and HR. It will also be discussing the identification of companies who provide advice and codes of conduct. This code of conduct will help in the resolving and the addressing of the issues. Different professional bodies will also be discussed to support the companies related to the ethical issues present. CSR will be focused here in this report with the justification of different companies.

Definition of the issues and challenges in the company:

            CSR is defined as the process of management which the companies imply to integrate the social and the environmental concerns to deal with the functional business operations and the interaction with the stakeholders. The five main areas that are associated with corporate social responsibility includes positive press and reputation building, consumer appeal, talent attraction and employee retention, more vigorous client and community relations and the bottom line. (Lin, 2002). Organisations are facing different business challenges within CSR. Some of these challenges faced within CSR includes demand for transparency and disclosure, pressure from the investors, corporate culture and different priorities,  and connecting CSR to the value chain and profitability. (Thomas, 2015). The companies that are having strong CSR are The Walt Disney Company, and Microsoft. While the companies having worst CSR includes Goldman Sachs and Phillip Morris. The positive elements by the Walt and Disney Company includes the introduction of the solar panels, and they also record about the elimination of the waste and the reduction of straws. Microsoft is also maintaining an environmental strategy in the coming years, making it carbon neutral. Goldman Sachshows harmful elements in CSR showing disrupted behaviour and the feelings of distrust and unethical behaviours. (J.Adams et al., 2011)

Explanation of the code of conduct helpful in addressing and resolving the issues of business:

            The code of conduct for corporate social responsibility comply with act of integrity and avoidance of the conflicts between CSRs interest and personal interest. The CSR principles that are included in the code of conduct includes safety health and environment policy, social contribution charter, quality policy, supplier sustainability guidance, conflict minerals, sustainable natural rubber policy and the Human Rights policy.Walt Disney Company has Incorporated the code of conduct to deal with the challenges in CSR are, and this is the reason of the maintenance in the sustainability. The code of conduct has been designed for the manufacturers to meet the expectations of the production of Disney branded products focusing on social and environmental policies. At the same time, Microsoft is focusing on citizenship mission global needs of communities and fulfilling the responsibilities of the public. At the same time, Goldman Sachs is struggling to maintain its integrity by enhancing trust and uncountable while considering the Human Rights. It will help in dealing with challenges coming in the way of business. These business practices and the act of integrity helps in maintaining the brand CSR and with the challenges. (Cavagnaro& Curiel, 2012).

Discussion of the support and guidance concerning the code of conduct:

            Both Microsoft and the Walt Disney company are considered to be as highly viable organisations to deal with ethical issues related to corporate social responsibility. The annual report of these companies suggests that they are informative different my hairs which age in dealing with this ethical issue. The companies are getting benefited by using coping strategies to deal with these ethical issues. CSR report of 2019 of Walt Disney company show that they have been following a code of conduct for manufacturers which tense to enhance and focus on the environmental stewardship and to use the resources wisely while taking care of the protection of environment and growth of business. This benefits are making the company by making it most substantial and sustainable in means of incorporating CSR. (Cannon, 2012).

In comparison, Microsoft is also maintaining its CSR by fulfilling the responsibilities and the Global needs of the company. It is maintaining the sustainability of the company. Both organisations are getting better brand recognition, positive business reputation, increasing the sales and customer loyalty, operational costs and savings financial performance, organisation growth, as well as easy access to the capital.  (Beiss, 2014).

Assessment of the likelihood impacting both support and the codes of conduct of the issue:

            Assessment of code of conduct might impact positively or negatively on any of the ethical issues. One of these ethical issues is the corporate social responsibility and code of conduct impacts the likelihood of this ethical issue. The positive impact code of conduct on CSR is that it helps in dealing with the legal and ethical issues that occur as a barrier in the way of company performance. It also helps out in enhancing the brand reputation as well as meeting the core values believes and setting the right culture of a company. This perception also in hence the ethical behaviour involving an increase in the employee performance, job satisfaction, organisational commitment, trust as well as the organisational citizenship behaviour. (J. Andriof et al., 2001)

There can also be a negative impact on the code of conduct and issues regarding corporate social responsibility. The negative impact of the code of conduct includes and issue in the role of standards development of the active standards. In some cases standards do not address the range of the business activities, especially the principal ones. While it also comes as a barrier in the development of integrity, trust and honesty in between the employees. (Beal, 2014).


            In a concluding note, the ethical issue that has been chosen here is related to corporate social responsibility and incorporation of CSR as the business platform helps out in reducing the negative impacts on both the social and environmental factors. A lot of advantages, especially in the companys productivity and performance can be seen due to the implementation of CSR, and the relative code of conduct helps in the development of integrity of the company. The factor of trust and integrity helps out in enhancing the employee behaviour and retention. (Sayles& Smith, 2006)

Part B

Community Development Plan (CDP)



Community development plan in business is defined as the sustainable and efficient effort to increase the involvement as well as the partnership among all members of the community, which is to achieve specific objectives. Community Development Plan involves different notions like local people, community organisations, government business, and philanthropic organisations which are to deal with the socialeconomic and environmental barriers. CDP is highly essential in promoting the economic development and reducing the social and environmental barriers. This plan is highly efficient in meeting the smart objectives of the company and in the development of code and ethical performance strategy along with engagement and the communication to the staff. It will also help in providing the staff with specific rules and measuring the effectiveness of the program. (Ed, 2012).

Area of Learning

Area of lending, which is the code of conduct is beneficial in having a look on the business practices and ethics. Learning about this code of conduct, will be highly beneficial in the professional practice to deal with the ethical issues and the likelihood of these issues, along with the impact on the company or any business. The use and analysis of the code of conduct like CSR will help enhance the sustainability and the improvement in the productivity and performance of the workforce of business.

Reflection of Learning

Before attending the module, I only know about some of the business ethics despite their application and the knowledge regarding code of conduct. Also, with business ethics, I only mean that there must be integrity and confidentiality present in the business. However, I was not aware of the application of ethics and code of conduct in the organisations and their benefits in addressing the business requirements. Also, I learned about the practical application of the learned knowledge which enhance my practical learning as well.

Future Implication

The future implication of knowledge and understanding that I gained will be constructive for me in the professional life whenever I will start my own business or serve any of the organisation. Moreover, doing different academic class and analysis of the business ethics and the code of conduct help me to become a good student than before. Also, it tends to enhance my communication, confidence, and critical analysis skills. All these skills that are developed in MI will be helpful for me to become a better employee in future.


I have set out some smart objectives to achieve my targets. Some of these goals include that I will be struggling hard to become even a better student. I will apply all these skills on my professional life and career, and for this purpose, I have selected different short term and longterm goals. These goals are specific, measurable, achievable, realistic and timebound. These goals are development of my analysis skills, enhancing the knowledge by getting involved in the business tasks professionally.


Ed, K. (2012) Everything You Need to Know About Business Ethics. BrainMass Inc.

Cannon. T. (2012) Corporate Responsibility: Governance, Compliance and Ethics in a Sustainable Environment. 2nd Edition, Pearson.

Cavagnaro, E. and Curiel, G. H. (2012) The Three Levels of Sustainability. Sheffield: Routledge.

Sayles. L. R. and Smith. C. J. (2006) Rise of the Rogue Executive: The Good companies go bad and How to stop the destruction.  1st Edition, Financial Times Press.

Lin. N. (2002) Social Capital: A Theory of Social Structure and Action (Structural Analysis in the Social Sciences). Cambridge University Press.

Beal, B. D. (2014) Corporate Social Responsibility: Definition, Core Issues and Recent Developments. Thousand Oaks, CA: SAGE Publications Inc.

Weiss, J. W. (2014) Business Ethics: A Stakeholder and Issues Management Approach. 6th Edition. BerretKoehler Publishers.

J.. Andriof, M. M. I., T.. Baines, H. L., M..Blowfield, B. K. G., Carroll, A. B., Charmaz, K., Elkington, J., Epstein, M. J., E.. Fernández, B. J., F..Figge, T. H., M.. FrancoSantos, M. B., Freeman, R. E., R. E.. Freeman, J. M. V., R. E.. Freeman, S. R. V., R. E.. Freeman, A. C. W., S. S.. Gao, J. J. Z., T. W..Hardjono, M. M., J.. Harrison, E. B., J. S.. Harrison, R. E. F., R. C.. Hill, M. L., Holmes, S., Jenkins, H., A..Lewins, C. S., Marrewijk, M. v.., M. v..Marrewijk, I. W., D.. Matten, A. C., D. T.. McAlister, O. C. F., J.. Meehan, K. M., Mintzberg, H., Pedersen, E. R., Pfeffer, J., B..Poksinska, J. J. D., Quazi, A. M., A. M..Quazi, D. O. B., P.. Rouse, M. P., Senge, P. M., Sethi, S. P., Smith, N. C., D.. Swanson, B. P. N., A. S.. Thomas, R. L. S., F..Woerd, T. B., S. J.. Vitell, A. S., S. A..Waddock, C. B., Warhurst, A., G. R.. Weaver, L. K. T., Werre, M., A. C.. Wicks, D. R. G. and Wood, D. J. (2001) Modelling CSR: How Managers Understand the Responsibilities of Business Towards Society, Journal of Business Ethics. Springer Netherlands. Available at: (Accessed: December 14, 2020).

  1. S.. Adams, A. T., Etzioni, A., Graafland, J. J., H..Hummels, E. K., M..Kaptein, F. B., Marnburg, E., M.. McIntosh, D. L., Paine, L. S., L. J.. Spence, R. J., L. K.. Trevino, K. A. N., P.. Ulrich, Y. L. and Ven, B. W. V. de (2013) Strategies and Instruments for Organising CSR by Small and Large Businesses in the Netherlands, Journal of Business Ethics. Kluwer Academic Publishers. Available at: (Accessed: December 14, 2020).

Thomas, R. M. (2015) Business Ethics and Corporate Social Responsibility: CambridgeGourlayTrinity Lectures, Ethics International Press. ProQuest Ebook Central,

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