The Food Supplement App

Introduction

The advancement in the technology has forced the food supplement and nutrition organisation to get themselves digitalized. In these modern days, business through mobile apps seems to be very successful and effective. The customer can get their desired supplement delivered at his door step with a single click. In this fast moving world, it becomes difficult for a person to maintain his healthy and balanced diet. The food supplement also helps them to track their daily intake of “proteins, minerals, vitamins etc.”

The Project Plan

Every project begins with a proper planning. When the management is done with the planning the designing process begin, which involves the IT professionals and web designing experts. During the designing process. It is ensured that the health and fitness app must consist of latest features and trends. Attractive content and logo must be drafted to make the app superior from its competitors. When the app gets ready, it is tested to check the working efficiency. To ensure the effective working of the app, it is gone through a lot of testing, which is conducted by IT experts and professional. After the successful testing the app is ready to launch. A proper marketing should be done through social media like “Facebook, twitter, Instagram etc.” to make the successful launch of the health and fitness app.

 Project Scope

1.      Designing of the App

The app is planned to design user friendly, comprising the options of advanced and quick search. All the food supplements are arranged in the app alphabetically, with their manufacturers’ detail and contact information. By using this app one can easily search his or her desired supplement by its manufacturer or brand. Websites pages are developed that contains information regarding food supplements and about the rules and regulations of the company.

2.      Effective Marketing

Marketing is a key factor in the success of any business. In the beginning, there should be special offers for the client such as “buy one get one free” etc. to boost up the business. Content writers also plays key role in the modern marketing. Therefore it is planned to hire efficient content writers to post the news, articles and blogs related to the product. The social media platforms such as “Facebook, Instagram, twitter etc.” are used for marketing of the app.

3.      Online Payment

A marketing expert says that “easier the checkout is, the more sales you’ll make”. Therefore, this app allows the users and customers to get rid of cash and pay their bills online.

4.      Hiring a Nutrition

It has been planned to hire a nutrition, so as to get the updated information of the new minerals and vitamins tables. They are available online, to consult the client or customer regarding the food supplements.

5.      Reliable Delivery Service

For the safe and secure delivery of the product, it is planned to contact with the suppliers if they are available in the allocated budget. If the suppliers are providing their services like proper branded packaging, safe and secure delivery, meeting the time frame of the client, then they could be contracted for the delivery procedure.

6.      Testing of the App

Feedback surveys are conducted randomly or after every three months to check the functionality and effectiveness of the app.

Project Risk

As the project is based on the health and wellbeing of the customers, therefore the management must make sure that the guidelines of the World Health Organisation (WHO) are followed properly. Before final packaging quality assurance department must ensure that the list of ingredients of the food supplement are displayed on the packaging paper. There should be a flyer within the packet, in which the dosage, side effects and the expiry date are mentioned and crossed checked properly.

The slowness of the “backends and server” will ultimately result in reducing the efficiency of the mobile app. Besides many benefits, there are also few disadvantages or risks of this mobile app. The basic threat to this mobile phone app is the misuse and stolen of the confidential data. Also the traffic of the website results in the breakdown of the app. There is also a risk of late delivery of product to the clients, which ultimately result in the client dissatisfaction.

When the project is not planned properly, it will results in cost overrun and delay of time. It has been observed that the app development process consumes a lot of time, as this process comprises of sudden and unexpected errors and issues.   

You must be aware of the rules and regulation of that entire region. Some nutrients and supplements are very sensitive, and there is a risk of damage in severe weather condition (such as high temperature, pressure and moisture). Also the environment of the stock area of the supplements must be friendly to them.

Project Success

The mobile application will result in the advancement and growth of the “Astra Plc”. The Astra Plc can win the race of competency, by using this health and fitness app. It has been analysed that the usage of mobile app is very helpful in the success of a business.

With the special features of this app the customers can track their health issues such as “blood pressure, sugar and vitamins intake levels. One can easily observe his or heart rate on his mobile phone by using this app. The app also recommends its users, about food supplements according to their diet and fitness level.

To be in the race of competition the organisation must update its mobile app time by time. The use of the updated features and options can help the organisation to come up with something new. By focusing on the need and requirements of our targeted audience or market, the organisation can easily achieve its goals.

References

Kang, J.W. and Namkung, Y., 2019. The role of personalization on continuance intention in food service mobile apps. International Journal of Contemporary Hospitality Management.

Flaherty, S.J., McCarthy, M., Collins, A. and McAuliffe, F., 2018. Can existing mobile apps support healthier food purchasing behaviour? Content analysis of nutrition content, behaviour change theory and user quality integration. Public health nutrition, 21(2), pp.288298.

Lee, M., Lee, H., Kim, Y., Kim, J., Cho, M., Jang, J. and Jang, H., 2018. Mobile appbased health promotion programs: a systematic review of the literature. International journal of environmental research and public health, 15(12), p.2838.

Belisario, J.S.M., Jamsek, J., Huckvale, K., ODonoghue, J., Morrison, C.P. and Car, J., 2015. Comparison of self?administered survey questionnaire responses collected using mobile apps versus other methods. Cochrane database of systematic reviews, (7).

Zahry, N.R., Cheng, Y. and Peng, W., 2016. Content analysis of dietrelated mobile apps: A selfregulation perspective. Health communication, 31(10), pp.13011310.

Zhao, Y. and Bacao, F., 2020. What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period?. International journal of hospitality management, 91, p.102683.